What is Email Marketing? How to grow your business? I will answer a super high-level question Many reasons people want to understand so this article is for you after reading your concepts about Email marketing will be cleared.
Email Marketing is a tool used to provide value to the customers With the help of Email Marketing you can promote your business to the customers.
It is a form of marketing channel where you can promote your business through Emails as you open your Gmail Account you will see a lot of Emails that are in your inbox about promotions or any service this is called Email Marketing the senders are running the bulk Emails to promote their business or other stuff.
What is email marketing?
Many of my colleagues and followers ask me about a good and easy marketing strategy so that they can easily promote their business online and make good passive income so I decide to write the article so everyone can benefit from it.
Why Email Marketing is Imp nowadays?
Email Marketing is Important Nowadays and helps to grow your business because in today’s world majority of the businesses are shifting to the online world we live in a Global village where everyone is connected with the internet and social media.
when you are scaling your online business to provide value to your customers and to grow your audience you can use Email Marketing as a tool to have a good connection with your costumes and promote your product. Because in now days not everyone is using Facebook, not everyone is using Instagram, and not everyone uses Snapchat but the thing everyone use is Email
As you can see in the graph From 2017 the no users of Email has increased by millions (this record is in millions )
How does Email Marketing work?
when you send an Email campaign in that campaign whether it is in the form of writing or links or templates containing promotions so you create a campaign
After that, you have to select the list of recipients that you can select manually also and also select automatically but prefer to select the targeted and active recipients and send them. If you send the campaign to unactive Emails it can cause loss and result in a decrease of click rate.
Different types of Emails
There are many different types of Emails that Email marketer uses but the most common are
- Transaction Email
- Content Email
- Conversion Email
Transaction Emails are the Emails that contain Recepts, Signup, Commission, Subscriptions, Support Tickets, etc.
Content Emails are the Emails that Contain Welcome Emails, newsletters, Next bog posts, Lead Magnets, etc.
Conversion Emails are the emails that contain Promotions, Sales, Discounts, Affiliate Offers, product launches, etc
Advantages of Email Marketing
There are many advantages of Email marketing but some main advantages are
Direct Access to the audience
Through Email Marketing you have direct access to your customers or your audience this direct access will help you to have good engagement with customers and helps to grow your business more profitable
Email Marketing is a scalable business that helps you to have a direct connection with your audience and to grow your following which has a direct impact on business.
Email Marketing is the best way to get Easy success whether you are an affiliate marketer or you have an e-commerce business or you are a virtual assistant mainly In all businesses it will help you to grow and earn a good passive income
How many Emails we can send per month?
Sending bulk of Emails depends upon the Email service you are using such as Get Response (the best service) or MailChimp or Sendinblue but mainly these services allow 300-400 emails per day.
It also depends upon the package selected you can also contact the support team of these services which you can increase the number of bulk Emails and users can also limit it by depending upon the package they selected
Generally, you can send 1000-15000 Emails per hour if you have one IP with one GB capacity
What is an Email Service provider?
The email service providers also called (ESP) these are the platforms that provide that help you to manage your emails and also help you to send Emails to a targeted audience
In ESP many templates help your Email look more attractive also It has the feature to write an attractive Email with different designs and beautiful templates. It also helps to execute automated Email campaigns.
What is an Email list in Email Marketing?
The email list is the list of Emails that allowed you to send Emails whenever you have the campaign you can send them Emails regarding your new projects or products.
One thing that is a must in Email marketing you have to filter your emails list regularly and remove the unactive users so that the click rate and the open rate can increase and precision in your work increase
Sending Emails to the users that regularly check them and have a good click and open rate is a good thing I will discuss in the article How you can validate your Emails
What is a lead magnet in Email Marketing?
A lead magnet is the best way in email marketing helps you to grow your business where you offer a service in exchange for the email address this is the best way to increase your Email list
let’s take an example I have an e-book I will give to the audience free of cost in exchange for the emails they enter in my newsletter. this is the best and the more preferred way to increase your Email list without giving money from your pocket
some examples of lead magnets are
- Free trials
- cheat sheets
I will explain lead magnet in detail in a separate article
Mainly there are two means of distribution and three types of Emails(As mentioned above)
- Broad Cast Email
- Automated Email
Broad Cast Email
Broadcast Emails are special types of Emails that represent a business such a new useful content upload on your site or big promotions.
basically, these types of Emails are used to promote the business to attentive users.
Automated Emails are those Emails such as Recepts, order confirmation, welcome Emails and lead magnets(as mentioned above)
Email marketing is a type of marketing that helps you to promote your business to the customers through Emails with the help of an (ESP) Email Service provider whether it is a product or links or any other type of business in which you want your customers to know
Email marketing has the best (ROI) return of investment its average return to investment is 40-50$ if you spend 1$ Its the best way to scale your business
hope you write the article you can ask me questions anytime you want in the comment section